The Marketo Program Ops MCP server enables LLMs to manage and execute marketing programs in Marketo Engage through natural conversation. It provides tools to set up programs, activate campaigns, manage membership and statuses, and track operational performance without requiring direct interaction with the Marketo interface. Read here for more information on the uses and tooling.
List marketing programs with status and time filters
Get details for specific programs by ID
Create new marketing programs
Clone existing programs for reuse
Update program metadata
List smart campaigns within programs
Get details of specific smart campaigns
Activate and deactivate trigger campaigns
Schedule batch campaign runs
Retrieve program members and their statuses
Add leads to programs
Remove leads from programs
Update program member statuses
List and update program tokens
Track program performance metrics
Monitor email performance within programs
Functional benefits
Operational benefits