The Hyper-Personalized Customer Engagement Accelerator, developed by TCS, enables retail enterprises to deliver contextual, AI-driven customer experiences across in-store, online, and social media channels. Built on Workato iPaaS, it integrates SAP ERP, Oracle ATG (e-commerce), and Salesforce CRM to create a unified customer 360 profile. Using event-driven architecture, the accelerator detects behavioral signals such as cart abandonment, invokes agentic AI to assess loyalty tier and purchase probability, and triggers personalized multi-channel outreach, including time-bound discount vouchers via SMS and push notification, and curated email campaigns. Target users include retail digital commerce teams, marketing operations, and CX leaders seeking to reduce cart abandonment rates and increase conversion through real-time personalization. Key benefits include automated cart recovery, loyalty-aware offer generation, and synchronized execution across marketing, CRM, and notification systems.